I have a strong track record of helping organizations such as Ariba, SAP, Sony, Dell, focus on business issues BEFORE applying technical solutions. Too many times, I’ve seen this process reversed, leading to unrealized potential.
My area of expertise is in the marketing automation space. I help my clients ensure that business objectives, content, data and reporting strategies are optimized in order to drive maximum revenue potential from Marketing Automation and CRM/SFA solutions.
Specialties
Deep Cloud customer marketing experience when you need it.
- Marketing Automation Strategies
- Strategic Planning
- Customer Adoption
- Database Marketing and Analytics
- Event Marketing
- Email Marketing
- SEO/SEM
Other specialties:
- Full range of B2B demand generation solutions - from acquisition to close
- Generating quantifiable pipeline and revenue growth through Marketing
- Product strategies to monetize customer interactions
- Leveraging cutting edge technologies and techniques to fill the funnel and create results
The Customer Lifecycle Communications Strategy
